Coming Soon…

If you have any Questions then kindly Email at emily@fierecollective.com

HUIS OF HER

THE CHALLENGE

  • Description text goes here

  • Description text goes here

  • Description text goes here

THE STRATEGY

Cleaned up and diversified the funnel - get cheaper eyes on the brand through a multi-channel approach that meets customers where they are in their purchase journey.

Moved away from vanity metrics - built performance strategy around MER and profitability.

Embedded a strong creative strategy funnelling UGC and brand origin storytelling to reach new audiences.

Collage of images and text promoting Salon Lio hair salon services. Includes pictures of hair, a hairbrush, and salon advertisements.
A luxurious living room with a chandelier, large abstract paintings, cream curtains, a velvet tufted sofa, decorative pillows, and a modern side table with sculptures, illuminated by natural sunlight through large windows.
A person lying on a medical or massage table with their eyes closed, a towel or blanket covering their body, and receiving a head or neck massage from a practitioner whose hand is visible.

THE TRANSFORMATION


Over the last 12-months alone:

  1. Ochre Lane is in aggressive scale mode. Spend grew +151.0% and the account is reaching a far larger audience (+145.7% reach), with frequency actually declining - a sign of healthy audience expansion rather than saturation.

  2. Purchases more than doubled (+107.0%) and implied revenue grew to $6.2M (+145.7%), with ROAS holding essentially flat - demonstrating that the scale-up has been executed efficiently.

  3. Video is the standout growth driver. Video views grew +258.3% and 30-second completions +263.5%, pointing to strong video creative performance at scale.

Close-up of a woman with wet, dark hair styling her hair, with the text 'HUIS of HER' overlayed.
Close-up of woman with wet, dark hair, styling it with her hand, with the text "HUIS of HER" overlayed in the center.
Close-up of a woman with wet, dark hair, adjusting her hair with one hand, with the text 'HUIS of HER' overlayed.

THE RESULTS
OVER THE LAST 12 MONTHS ALONE:

Revenue tripled (+202%)

With Shopify data confirming the scale is real and landing on-store.

New customer acquisition nearly tripled

With Shopify data confirming the scale is real and landing on-store.

AOV grew from +18%

With Shopify data confirming the scale is real and landing on-store.

Retention held strong in absolute terms

With Shopify data confirming the scale is real and landing on-store.